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Today in Beatles History
All You Need Is Love premiered on the world-wide Our World broadcast on this day in 1967.
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How Brian made All You Need Is Love broadcast happen
[Posted Thursday, June 4, 2026 6/4/26 10:05 am]
Taking a moment today to reflect on the upcoming anniversary of The Beatles' appearance on "Our World," the first live global satellite television broadcast, on June 25, 1967.
It was the Beatles' manager, Brian Epstein, who persuaded them to make their history-making appearance. It was also Brian who encouraged them to write and perform a special new song rather play an existing tune. He arranged for the band to represent Great Britain on the broadcast which resulted in a worldwide audience of over 400 million viewers simultaneously watching the Fab Four premiere "All You Need Is Love".
The "Our World" broadcast was a massive undertaking, featuring contributions from 19 different nations. Epstein enthusiastically championed the project to the group, viewing it as a perfect opportunity for them to deliver a universal message of love and unity in very stressful times, which included the Vietnam War.
For the performance of "All You Need Is Love", Epstein and the band transformed the studios at Abbey Road into a party-like atmosphere by inviting close friends and fellow musicians such as Mick Jagger, Keith Richards, Eric Clapton, Keith Moon and Graham Nash.
The event was the final triumph of the astonishing five and a half years during which Brian steered the group from obscurity to global Beatlemania. Tragically, he passed away just two months later in August 1967.
Click here for more information about Brian Epstein.
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